Advertising
Flexible, lightweight, 1-millimeter thick, 125-inch plasma display
May 19, 2008 There’s at least one reason to look forward to the InfoComm 2008 conference in Las Vegas this June with next-generation large-screen display manufacturer Shinoda Plasma announcing plans to exhibit a flexible, 1-millimeter thick, 125-inch film-type prototype display that can be used as a curved or wrap-around screen. At a low-key unveiling on May 15, Shinoda Plasma announced plans to exhibit the 3 x 1 meter, (9 feet 10-inches x 3 feet 3-inches) plasma tube array (PTA) display, which consists of 3 seamlessly integrated 1 x 1 meter square sub-modules and offers a resolution of 960 x 360 and weighs in at 3.6 kilograms (8 lbs), or about 10 times less than a conventional plasma display. At the unveiling Shinodo Plasma also confirmed their intent to begin small-scale production of a 150-inch (3 x 2 meter) version this autumn. While digital signage and advertising applications are sure to be the main uses for the ultrathin displays, there are sure to be plenty of people wanting a display or two for the walls at home to avoid painting.
Television 2.0 offering from Sezmi promises personalized, on-demand viewing
May 2, 2008 The way people watch, and indeed interact with their televisions is undergoing a fundamental shift - a shift from mass entertainment to a personalized, targeted, interactive entertainment (and advertising) platform. Sezmi Corporation (formerly known as Building B, Inc.) has seen the writing on the wall and is hoping to be a major player in what has been dubbed Television 2.0. The company has announced that it is commencing trials in pilot markets in preparation for commercial launch with broadband service providers and national retailers later this year.
Samsung and adidas miCoach fitness phone
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March 6, 2008 It is inevitable that one day our mobile phones will monitor the body’s key functions - ubiquitous usage of such a device moved closer this week when Samsung and Adidas announced the miCoach mobile phone. The miCoach comes with a stride sensor (pedometer) and heart rate monitor, enabling the phone’s software to monitor your workouts and advise/push you with a voice-simulating personal coach. Despite concepts from Nokia and Microsoft, and add ons from Kiwok and Alivetech , the miCoach is the first phone with heart rate functionality, so it is a milestone.
SnapTell launch interactive camera phone marketing
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November 16, 2007 Marketers are always looking for new ways to reach customers and the ongoing boom in mobile phones has seen mobile marketing become an important part of the mix. Now SnapTell, a provider of image-recognition-based mobile marketing solutions, has announced the release of its "Snap.Send.Get" solution that converts every camera phone into an opt-in marketing device. Snap.Send.Get enables consumers to obtain information with the snap of a photo while marketers, in the process, get to create a personalized and targeted brand conversation with their customers. The SnapTell solution works with all camera phones, using existing collateral and product packaging, thereby doing away with the need for special barcodes or additional software.
World’s largest outdoor ads to target airline passengers
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September 27, 2007 Fledgling company Ad-Air has announced plans to target airline passengers with enormous flight path ads at the world’s busiest airports. The first of its kind project will see digitally printed ad skins of 20,000 square meters (215,000 square feet) – that twice the size of London’s Trafalgar Square – placed within view of window seat passengers.
Inwindow launch large-format interactive outdoor advertising
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September 12, 2007 Inwindow Outdoor has launched a large-format interactive video projection platform for retail storefront outdoor advertising. The new product utilizes larger than life images linked to sophisticated motion detecting Human Locator technology to allow displays to interact with passersby.
Smart video advertising at the petrol pump – rolling out in 115 countries globally
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July 26, 2007 Pay-at-the-pump petrol is a great convenience for drivers, but it sucks profit away from the retailers who derive the majority of profit from convenience store sales. Petrol buyers are the perfect target for point-of-sale advertising – they’re already out of their car, and what’s another five dollars of snacks or coffee on top of a $50 fill-up? To combine the best of these scenarios and catch more of these disposable dollars, a global partnership between three market giants is about to target every petrol customer in 115 countries with a sophisticated video advertising campaign right at the pump, and it promises to change the gas station experience for good.
The great newspaper giveaway ... and why the music industry is still brain-dead
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July 1, 2007 We admire people who have the consistent ability to think outside the square and the artist formerly known as Prince has a history of innovation, in not just his music. His latest stroke of business model remodelling genius is priceless because despite being guaranteed massive sales of his next album, he has decided to give the entire album away FREE inside a British Sunday newspaper, severely upsetting the music industry. The industry has only just begun to acknowledge how counter-productive its greed and lack of vision (e.g. suing its customers) has been, so it’s remarkable they cannot see the benefits of this incredibly savvy move.
Game Advertising growing at 33% CAGR - more than any other medium
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June 29, 2007 Computer games, be they console- or PC-based, elicit a level of involvement far beyond anything man’s ingenuity has previously created. The ability to produce an instantaneous and appropriate response to every action can generate a realism and intensity of connection waaay beyond the passive experience of watching television, or the audio wallpaper of radio, with a passion approaching that of procreation. This has not escaped the world’s most creative and influential minds (aka advertising creative directors) who see this as the ideal circumstance in which to deliver a message that will stay with us – gaming offers both a wonderful new way to interact with a brand, and an opportune time to tattoo a brand name on the psyche while the brain is open and engaged. Right now, household penetration of game consoles is approaching mainstream media status, yet the average monthly household advertising expenditure of the medium is less than 50 cents, compared to US$37 for broadcast TV. Is it any wonder then that this seriously under-leveraged advertising medium will grow at a compound annual growth rate (CAGR) of 33% until 2012, much higher than that of other major advertising media, including TV, radio, print, and the Internet.
Analysts: Nintendo DS will penetrate 89% of Japanese households by 2011
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June 26, 2007 A Nintendo in every pocket? The phenomenally successful Nintendo DS handheld gaming console is comprehensively trouncing the more powerful Sony Playstation Portable (PSP) around the world - but nowhere is Nintendo mania more alive than in Japan, where on current sales and penetration figures, a key industry analysis firm has forecast that 89% of Japanese households will have a Nintendo DS by the year 2011. What a stunning figure!
The Falcon Game Controller - with realistic force feedback
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UPDATED IMAGES June 30, 2007 We all know the keyboard and mouse are NOT the future of the computer human interface, and to be frank, we’re getting a bit sick of waiting for a replacement capable of generating critical mass. One device with the potential to play a role in the next generation interface, at least in the area of computer games, began shipping this month. Novint Technologies’ highly anticipated, award-winning Novint Falcon game controller is now available in a special Limited Edition bundle. The Falcon is an entirely new type of 3D game interface that makes virtual objects and environments feel real. Replacing a computer mouse or joystick, the US$190 Falcon is, essentially a small robot that lets you feel shape, weight, texture, dimension, dynamics, 3D motion, and force effects when playing enabled games.
Radio-equipped Visa card lets you pay your cab fare with a wave
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June 13, 2007 For all the convenience of not carrying cash around, credit cards can still be a fairly cumbersome way to pay, particularly for small purcahses. Visa's PayWave system cuts the signature out of the process for transactions under $25; you simply wave your card at a sensor, wait for the green light and go. The system already has about 31,000 implementations in the United States and is now rolling out into New York taxicabs, where it will speed up the payment process.
Fatal1ty continues to build cyber-athlete profile
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June 13, 2007 There are no really valid metrics for the sport of computer gaming, which encompasses multiple platforms, dozens of genres, thousands of titles and a billion regular participants, but all things considered, Johnathan Fatal1ty Wendel is unquestionably the world’s best gamer. The 26 year-old cyber-athlete turned professional in 1999 and has since won more pro comps and prize money than any other gamer, including 10 World titles on FIVE DIFFERENT GAMES. He has won 67% of all the competitions he has entered and been top three in 92% of them. Fatal1ty trains like an athlete at least eight hours a day, running and playing tennis and honing his reflexes, strategies and other requisite skills to ensure he remains the most visible and well remunerated cyber-athlete on the planet. In keeping with the cult of celebrity, Fatal1ty is now beginning to rub shoulders with iconic names in other fields. His latest exploits at Computex Taipei, where he won the final shootout with a scoreline of 74 to minus 3 will only add to the growing legend.
Internet Advertising Revenues Soar Again
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June 7, 2007 Figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers today show that Internet advertising revenues continue to skyrocket, the tech wreck of six years ago just an insignificant correction. The 2007 first quarter revenues of US$4.9 billion represent a 26 percent increase over Q1 2006 at US$3.8 billion and a 2 percent increase over Q4 2006 at US$4.8 billion. “The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” commented IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.”
Digital paper with interactivity and sound
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June 6, 2007 Paper has been the predominant advertising medium since advertising began and despite the likelihood that it will lose that mantle in the foreseeable future, there’s life in the old dog yet. Swedish researchers are showing a working prototype of a fourth generation of paper products that can communicate with computers. By combining paper with printed graphic codes and electronically conductive ink that is engineered to be sensitive to pressure. When the paper “buttons” are touched, the sound is played out via the printed speakers. A video of the paper used in large boards and store displays can be seen here. The technology has obvious application in high-impact point-of-purchase promotional displays.
Neural input device hints at gaming revolution
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June 6, 2007 It is perhaps the most sought after technological goal in the digital age, an interface that will allow you to throw away the humble keyboard and mouse and take control of your computer by simply thinking. The latest foray into this rapidly evolving field is the Neural Impulse Actuator, a gaming interface prototype unveiled at Computex 2007 that reads brain signals instead of keyboard strokes to provide a hands-free computer control.
Hyper-accurate 3D models of the human body
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June 5, 2007 With multimedia technologies maturing, we are beginning to see some quite remarkable media tools emerging so that experts and educational publishers can more easily develop new ways of displaying information and furthering understanding. Going one step further, Zygote Media Group used its expertise in those fields to create hyper-accurate 3D models of the human body. The models are available to anyone but will find most application with companies in the biomedical, entertainment, athletic gear, and video gaming industries to ensure the term “anatomically correct” applies to the products they develop. The models are incredibly detailed (skeletons, heart, arteries, nerves, and muscle tissue) and have already been used in the development of new products such as back braces, shin guards, sports shoes and stents to place in damaged arteries.
Who Wants to Be a Millionaire – the DVD game
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June 2, 2007 TV ratings don’t lie – for better or worse, it seems the format of the popular TV show “Who Wants to Be a Millionaire”, which somehow makes it look easy for anyone with an IQ larger than their shoe size to win a bundle, just keeps pulling massive audiences. In this age of multi-medium franchises, it was only a matter of time before the TV Show followed the path of “Deal or No Deal” and “Family Feud” and now we can report that Imagination International Corp (IIC) has inked a three-year deal with Disney/ABC for the exclusive rights to the Who Wants to Be a Millionaire DVD Game. The game will be available in Q3 for US$20.
HP demonstrates Retail Store Assistant
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May 30, 2007 With computerisation now an integral part of most retail store infrastructures and the general tech-savviness of the population underpinned by a new generation raised on computer games and the internet, it will be interesting to see how quickly very sophisticated systems come to market. A glimpse at what’s possible in the very near future came this week when HP showed off its Retail Store Assistant, an experimental system designed to enhance the consumer shopping experience and improve efficiency for retailers by bringing the power of online access to brick-and-mortar stores. The idea is that the customer swipes their loyalty card on entering the store, receiving a printout that includes a personalized shopping list, relevant coupons, notice of associated store discounts or sales, and even a map to where the items can be found in the store.
Public transport information to your mobile phone in real time
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May 24, 2007 The mobile phone's abilities remain vastly underused by the average owner; mobile applications have yet to really take root in our lives. But forward thinking companies like Finland's VTT realise the value of having a screen in every pocket that they can communicate with, and are moving to use the ubiquitous cell phone in creatively commercial ways. Their latest project is a real-time public transport information system operating in two of Finland's major cities.
Spiderman 3 Review (Xbox 360)
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May 22, 2007 Movie licensed games are typically horrible, and should be avoided at all costs. The precedent was set way back in 1982, when lengthy licensing negotiations left a single Atari programmer with just 5 weeks to conceive and develop the entire "E.T. the Extra-Terrestrial" game. Despite being widely regarded as the worst game ever made, it sold 1.5 million copies - making it the eighth best selling game for the Atari 2600. For obvious reasons, countless movies have been turned into games since 1982, and a mere few gems like Goldeneye 007 and Star Wars Episode 1: Pod Racer have emerged from the noise. Did the developers of Spiderman 3 get enough development time to deliver a polished game in time for the movie? Our Games Editor has the full story.
Geometry Wars: Galaxies coming to Nintendo Wii, DS
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May 22, 2007 Geometry Wars first appeared as a mini-game in Project Gotham Racing 2 for the Xbox, and much to the surprise of the developers, people loved it - enough to warrant a HD sequel on the Xbox 360. Geometry Wars: Evolved was the first game released on Xbox Live Arcade, and to this day remains the cheapest, and arguably, best game available on the service. Finally, Nintendo fans are set for a taste of the hellishly frantic action.
Eball sports simulator goes mobile and inflatable
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May 18, 2007 You may recall our enthusiasm last year when we reported on eballgames and its development of an interface between a real ball and ball games – think of it as a CHI (Computer Human Interface) for any real world ball game and you’re close. Motion and speed sensors take your kick, throw or golf swing and play out the results on the big screen, for better or worse. The crowd will roar or express their disappointment, and the commentator gives you a pat on the back or a serve for missing. The ball goes into a net and is ready for the next player to have a go. It's simple, quick fun and it continually breaks records for drawing crowds wherever it is installed. Now the company has taken its VR sports simulator and developed it into a number of inflatable structures so the promotional killer-app can be quickly set up anywhere, indoors or outdoors. Eballgames is already working on many different sports and is keen to discuss development opportunities with interested parties. We see it as the ultimate Wii peripheral for kids that want to play ball games. Indeed, there’s plenty of opportunity for the development of remedial and skills development games using this technology.
Guitar Hero: Rocks the 80s announced
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May 11, 2007 It was only recently that we became properly aquainted with Guitar Hero 2, but that doesn't mean we're any less excited about Activision's announcement of the third game in the series, Guitar Hero: Rocks the 80s. Details are scarce, but read on for a sneak peak at the tracklist.
NVIDIA releases the world's fastest Graphics Processing Unit
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May 4, 2007 One of the prime motive forces in computer technology is the gaming industry. And by releasing the world’s fastest graphics processing unit, NVIDIA has ensured that it is in the driving seat. Available on May 15, the GeForce 8800 Ultra is priced at US$829. Given that the graphics industry evolves extremely quickly, it is quite an achievement for a company to leapfrog its own performance milestones as NVIDIA has done with the GeForce 8 Series GPUs.
Guitar Hero 2 Review (Xbox 360)
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April 30, 2007 As you might imagine, we're surrounded with technology at the Gizmag office...and we thought we'd learned to do a pretty good job of soldiering on despite all the distractions the wired lifestyle brings. Alas, those times are over now, and we refer to the period as BG (Before Guitar Hero). For the uninitiated, Guitar Hero is rock and roll condensed into a video game, complete with plastic guitar controller and a drummer who always turns up to practice on time (and doesn't hit on your girlfriend). The original Playstation 2 game sold over one million units in its first year, and the sequel sold over 1.3 million units in 2006 - 800,000 in December alone - and it's hooked everyone from the neighbors seven-year-old to members of the prog-rock super-group Tool. Now it's here on the Xbox 360 in crisp 720p resolution with 10 additional tracks - if you've listened to guitar music at all in the last thirty years, read on for the full review, video and track list.
Bardou-Jacquet’s must-see Shell Ferrari Commercial
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April19, 2007 It’s Ferrari’s 60th birthday this year, and we’re pleased to report the company to be in extraordinarily good health. One of the most recognised brands on the planet, Ferrari’s name is synonymous with automotive performance, technological innovation, elegant form, and excellence in seemingly everything. On the racetrack, Ferrari has participated in every event in Formula one history, having won 23% of these races, with more race wins, fastest laps, pole positions and championships than any other marque. Formula One is the world’s most expensive sport by a fair margin – fielding a vaguely competitive car costs half a billion dollars a year, and several teams have spent a billion dollars in a year and still been embarrassed by the speed of Ferrari. Formula One is also the world’s most watched sporting event and the resultant brand recognition is enormous. Ferrari does not advertise but its marketing department is fittingly innovative in showcasing and developing the brand in many ways with the recent examples including a Ferrari theme park for grown ups in Abu Dhabi, the worldwide Tour of Ferrari, and dressing up a series of the world’s showcase buildings, including the world’s tallest building, Taipei's 508 metre 101 Tower. The anniversary celebrations have also spawned one of the world’s most outstanding adverts, not from Ferrari, but from its long-standing Formula One fuel partner Shell. Costing US$3.9 million, the two minute longform commercial involves a cavalcade of Ferrari’s most famous race cars driving flat-out through the streets Rome, Monaco, Rio, New York and Hong Kong and is yet another example of Antione Bardou-Jacquet’s astonishing talent. He was previously best known for the Honda “Cog” commercial. The commercial can be seen here – warn the neighbours, then turn up the speakers very loud for a wonderful experience.
14-year-old Ribena vigilantes cost GlaxoSmithKline NZ$220K in false advertising case
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April 14, 2007 When 14-year-old New Zealand schoolgirls Jenny Suo and Anna Devathasan handed in their surprising Science Fair project results in 2004, they hardly expected to strike a financial blow for the consumer, but that's exactly what happened when global pharmaceutical juggernaut GlaxoSmithKline admitted to 15 charges of breaching the Fair Trading Act at the Auckland District Court earlier this month. The girls' project tested the vitamin C content of 8 different juices against the claimed amount on the packaging and were surprised to find that despite GSK's assertion that Ribena contains 7 milligrams of Vitamin C per 100ml, they were able to find "no detectable level" of the vitamin. Go to it kids! Be inspired by Jenny and Anna and keep 'em honest.
Reinventing the ball for new recreational pursuits
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April 12, 2007 Bizit Air Products have come up with a fun idea - inflatable plastic balls with up to a 4.5 metre/15 foot diameter that can accomodate dancers, motorcycles, and even cars for a showstopping presentation that's hard to ignore. Fully sealed, the balls allow an occupant to walk on land, water, or even a sea of hands, all the while looking like they're trapped in a soap bubble.
Neuromarketing: What's it all about?
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April 12, 2007 Have you ever wondered about the relationship between sex and cars? Intuitively, we all know there’s something going on there, but new research in the area of neuromarketing is beginning to shed light on the subject and it appears there’s a connection. Brain wave recording devices have been available for decades but new technology can now pinpoint more precisely which brain regions are active as people respond to products or make brand choices or are exposed to advertisements. The neuroscience dream of being able to peer into the functioning brain has been made possible. When Daimler Chrysler recently showed pictures of their cars while measuring brainwave activity with an fMRI scanner, they found that sports cars stimulated the reward centre of the brain, which is also the area stirred by drugs, alcohol and sex. The front view of the cars, with distinctive facade and headlight “eyes”, subjects showed brain activity in the facial recognition centre of the brain.
HP unveils plans for the gaming interface
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April 10, 2007 Hewlett Packard is expanding into online, mobile and PC gaming. With the international gaming market estimated at US$36 billion, a figure so immense it eclipses the GDP of entire countries, it is easy to see why. HP acquired VoodooPC last September (2006), and last week revealed a number of initiatives that have obviously resulted from the two companies integrating their core skills. The developments promise much more immersion for gamers in the future with HP showing a large, curved screen designed to fill a gamer’s entire field of vision, a high resolution “super projector” purpose-built for projecting multi player games on a large surface and a method of superimposing “multimedia digital experiences” on physical landscapes, enabling people to play a game throughout a city with wireless handheld devices.
Blazing Angels: Squadrons of World War II Review (Playstation 3)
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April 10, 2007 When this landed on my desk to review, I had my doubts - of the forty million or so World War II games released during my years of gaming, I can count the ones I've enjoyed on one hand. Thankfully, Blazing Angels stands out from the noise just by not being a first-person shooter, and rekindles the almost forgotten air-combat genre. If piloting one of 50 authentic World War II era aircraft through several key battles over historic sites like Dunkirk, Pearl Harbor, Midway and Berlin sounds like your thing, read the full review.
Playstation 3 continues to top Folding@Home statistics
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April 10, 2007 Folding@Home is a distributed computing project where people donate spare clock-cycles from the CPU or GPU in their Internet-connected PC's, the result of which is one of the largest supercomputers in the world. The Folding@Home client for the Playstation 3, released as part of a recent system update for the console, quickly raced to the top of the statistics. Shortly after, just as the network of over 20,000 consoles was about to hit the team's goal of one petaflop, the Folding@Home team reevaluated the performance of the console - dropping it to half the original figure. In spite of this, the Playstation 3 remains the greatest contributor to Folding@Home, and currently provides over half of the processing power available to the project.
fl0w Review (Playstation 3)
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April 4, 2007 The concept of games as art is rarely touched upon, undoubtedly due to the rarity of games one could bring up in a discussion of the concept with a straight face. fl0w is one of the exceptions - a Master of Fine Arts thesis by USC School of Cinematic Arts graduates Jenova Chen and Nicholas Clark. Originally realised in Flash, the game has improved in leaps and bounds after its jump to the Playstation Network, and it's here to manipulate your mood.
The Xbox 360 is back in black
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March 29, 2007 After more rumours (and denials) than you can shake a stick at, Microsoft have officially announced the new Xbox 360 Elite, and somehow managed to leave us with more questions than answers. What we can safely tell you is that it's got an HDMI port, comes with a 120GB HDD...and it's black.
