Mazda2/Mazda Demio wins 2008 World Car of the Year
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Image Gallery ( 7 images )March 21, 2008 The World Car of the Year Awards began in 2005 when the Audi A6 triumphed, followed by the BMW 3-Series in 2006 and the Lexus LS460 last year. This year the top three contenders for 2008 World Car of the Year title were the Ford Mondeo, the Mercedes-Benz C-Class and the Mazda2/Mazda Demio, which became the first compact car to win the award. Remarkably, the Audi R8 took out two of the main gongs, Car Design of the Year and Performance Car of the Year, but didn’t make the main event. The 2008 World Green Car of the Year was the BMW 118d
The Mazda2/Mazda Demio was chosen from an initial entry list of thirty-nine (39) entries nominated by forty-seven (47) World Car jurors from twenty-four (24) countries throughout the world. Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work.
WCOTY jurors observed that, "This fresh Mazda compact makes thefirst-generation one-box-ish Mazda2/Demio fade into the mists of time even more so. The new version is exactly that -- completely new; particularly on the outside. The two-door sportier look was recently unveiled at the Geneva Motor Show and reviews around the world have been primarily one big 'thumbs up'. Consumers will be drawn to the new Mazda compact because of its very appealing looks and high levels of standard equipment for the price."
"We are honored to receive this prestigious award recognizing the Mazda2/Mazda Demio as the 2008 World Car of the Year," said Dan Morris, Mazda's senior managing executive officer in charge of Marketing, Sales and Customer Service. "This is wonderful recognition which Mazda2 car owners and Mazda employees alike can celebrate worldwide.
"The all-new Mazda2 is exceeding our highest expectations, demonstrating it can compete and win against the best compact cars in any market in the world and is earning glowing praise at home and globally, having also won a number Car of the Year awards around the globe, including Austria, Belgium, Denmark, Greece, New Zealand, and the RJC Car of the Year award in Japan."
The 2008 World Performance Car of the Year - Audi R8
The 2008 World Performance Car award, presented by Mobil 1, went to the Audi R8. Candidates for the World Performance Car award must demonstrate a specific and overt Sports/Performance orientation. They must also satisfy the same availability criteria as for the overall World Car award and may be chosen from that list of eligible vehicles.
Additional entrants may include newly introduced variants that satisfy the same criteria, but are derived from existing rather than brand-new models. In all cases, they must have a minimum annual production rate of five-hundred (500) vehicles.
"Last year, the Audi RS 4 won the World Performance Car award and we are thrilled to have retained the title with the Audi R8," said Johan De Nysschen, Executive Vice President of Audi of America. "This award is recognition for the superb work done by the engineers and designers who worked on the R8. It has immediately taken up a leadership position in the super sports car segment. We are also delighted that the World Car of the Year jurors voted the Audi S5 into the top three."
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