Hot Wheels Designer’s Challenge: leading automotive manufacturers come out to play
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Article Summary
October 31, 2007 Major automotive manufacturers recently showcased their visions for the automobile of the future as part of the LA Auto Show Design Challenge, but now comes a competition of a very different kind. Clean fuel and artificial intelligence take a back seat as speed, power, performance and attitude become the key criteria in Mattel’s 40th anniversary Designer’s Challenge™ in which leading manufacturers were invited to create an original vehicle for the company’s die-cast Hot Wheels® toy range… but there is one special requirement: each vehicle must be able to perform a loop on classic Hot Wheels® orange track.
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