The Coming of Mobile TV
Article Summary
May 15, 2007 At some point during late 2008, half of all human beings on Planet Earth will be carrying a mobile phone. That’s a milestone of significant historical importance. So we’re not surprised that the prospects for revenue generation through services offered on the mobile phone are so optimistic. The last few years have seen mobile phones become far more powerful, capable of conducting business on all levels, and incorporating many new and useful features, and with 3G and beyond technologies, become capable of video reception. With the expected analog broadcast signal switchoffs looming, Infonetics’ "Mobile Video Devices, Services, and Subscribers" report published last week, predicts a massive jump in video services revenues. Service provider revenue from mobile video services jumped 317% to almost $200 million worldwide from 2005 to 2006, and is expected to triple in 2007. Similarly, the number of worldwide mobile video subscribers increased more than 300% between 2005 and 2006, and is set to soar to over 46 million by 2010. There’s an excellent article on emarketer covering the same subject entitled “Global Mobile TV and Video Get Real”. Watch this space – we expect it to become the next great commercial battlefield.
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