Nespresso InCar coffee machine concept

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Article Summary

April 10, 2006 – “Design” and “innovation” were the buzz words this week as thousands converged at the Milan furniture fair Salone del Mobile. Creativity was also flowing at the Triennale, one of the primary centers for emerging trends of modern decorative and industrial arts, as the winners of the 2005 Nespresso Design Contest were announced. We love the the capsule-based single cup coffee concept which has grown remarkably over the last decade through the likes of Nespresso, Senseo, Tassimo et al. Given the compact nature of the pod-based coffee systems, Nespresso initiated a design contest encouraging European design students to explore and consider new innovations in the coffee lifestyle without boundaries—freeing themselves from traditional conceptions of coffee and coffee preparation. Students were also urged to consider how coffee rituals will evolve in the future. The results were fantastic, with the winning concept a “Nespresso Card” which holds coffee preferences for registered individuals, thus enabling them to access their favorite coffee anytime, anywhere. For our money though, the second-placed “Nespresso InCar” coffee machine aroused the most interest. Though only a concept we’ve got three people in our office alone who would buy one. The idea is that the machine fits conveniently into the centre console of a car and doubles as an armrest when travelling.

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