Auto Skins - digital clothing for your car

from Inventors and Remarkable People (106 articles)

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Auto Skins - digital clothing for your car

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And the vehicle customization market continues to grow in popularity, as seen on television shows like "Monster Garage" and "Pimp My Ride." In fact, the American market for specialty auto parts -- which can include everything from new tail lights to spoilers and rims -- has grown into a US$31 billion industry and the Asian market is equally as robust with Europe still warming up.

Look at the incredibly healthy trade in personalised numberplates across the world and it seems the public is seeking to express itself in the new age of the individual, and the technologies are arriving to supply the demand at the right time.

Accordingly, we see the development of the Auto Skin as very significant. We see the distinct possibility that our roads will begin to look very different as the ability to create breathtakingly detailed mobile 3D murals becomes apparent to the marketers of the world.

Decently Exposed and TaylorMade developed the heat treated vinyl to enable it to be moulded either partially or totally to the body of a car and as the demand grew, the process has been further and further refined to the point where the company is setting up offices in the United Kingdom and seeking expansion nto all markets with the product.

The company will have an office in the United Kingdom in the New Year, and expressions of interest in distribution or licensing of a territory can contact John here.

The kicker is that apart from the promotional aspects, the AutoSkin acts as a sort of insurance policy that costs around about 10% of the cost of the car and lasts the life of the car. When it comes time to sell, the skins strips off to reveal the car exactly the same it was the day it left the showroom, with no stone chips or fading of the duco. And it means that you can choose a car in a popular colour that’ll add value at resale time, without having to drive it like that.

We’re kinda looking forward to the age of personalistion. The coming age of global personal communications is already spawning a generation which is known individually by names they have chosen for themselves other than their given names, from “rubber ducky” to TigerGal. People are representing themselves in different ways in a dozen different environments from chat rooms, to blogs, to 3D environments. To some their avatar is their favourite car or a piece of artwork or a representation of their primary brand values. As the world moves from the desktop metaphor to a 3D graphical user interface, the 2D avatars we are increasingly seeing will become three dimensional avatars and we’ll each have real and an online persona or personas.

In a parallel way, our cars are very likely to become ever more expressive representations of who we are.

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